Approach

Approach - Poissonnerie Viot
Approach - Poissonnerie Viot
Approach - Poissonnerie Viot
Poissonnerie Viot offers a unique sensory experience through its distinctive approach, characterized by ice-free product preservation.
Approach - Poissonnerie Viot
Approach - Poissonnerie Viot
This conservation method allows fish to release their flavors, and consequently, the maturation of certain products. The fish are sold in a dry environment at room temperature. The products are displayed in closed refrigerated showcases that stabilize the cold.
Poissonnerie Viot
The preparation and presentation of the products are reimagined, making Poissonnerie Viot a singular and incomparable place.
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Approach - Poissonnerie Viot
Approach - Poissonnerie Viot
Fish preparation occurs upon receipt: gutting, trimming, scaling, and cleaning. They are displayed and chosen similarly to meat in a butcher shop. The flavor of the fish remains authentic, with a raw taste not diluted by water. Additionally, the fishmonger is odorless, offering a surprising visual experience.
The ice-free preservation method transforms the fishmonger’s trade: it becomes more ergonomic, efficient, and sustainable. The philosophy of fish consumption changes for both the customer and the vendor.
Ice-Free Preservation
Poissonnerie Viot