Approach — Poissonnerie Viot

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Poissonnerie Viot offers a unique sensory experience through its distinctive approach, characterized by ice-free product preservation.

This conservation method allows fish to release their flavors, and consequently, the maturation of certain products. The fish are sold in a dry environment at room temperature. The products are displayed in closed refrigerated showcases that stabilize the cold.

The preparation and presentation of the products are reimagined, making Poissonnerie Viot a singular and incomparable place.

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Fish preparation occurs upon receipt: gutting, trimming, scaling, and cleaning. They are displayed and chosen similarly to meat in a butcher shop. The flavor of the fish remains authentic, with a raw taste not diluted by water. Additionally, the fishmonger is odorless, offering a surprising visual experience.

The ice-free preservation method transforms the fishmonger’s trade: it becomes more ergonomic, efficient, and sustainable. The philosophy of fish consumption changes for both the customer and the vendor.

Ice-Free Preservation